These days, a lot of creative people choose to supplement their regular jobs with a side hustle -- a part-time endeavor that won't pay all the bills but can provide a financial cushion and a way to pursue a personal passion. Side hustles can vary widely, but for many crafters, their hustle of choice allows them to sell their wares online for some extra cash. But turning your hobby into a side gig or even a legitimate business can be a daunting task. These tips will help you get started.

Do your research

Before you can do anything else, you'll need to decide on the logistics of your online shop. Firstly, you'll need to decide exactly what you want to sell. Decide whether you'll make one-of-a-kind products or ones you can easily reproduce, if you'll come out with new products seasonally, and whether you'll offer personalization. You'll also need to zero in on the proper online selling platform for your needs and determine which will give you the best visibility, the best cut of sales, and the best tools to market your business. Then, you'll need to take a good look at your competition and determine prices for your goods. Don't fall into the trap of pricing too low just so you can compete! Instead, price to make a profit. Above all else, know what you can do well and ship properly before starting your enterprise.

Set a goal

You should also really think about what you want to achieve with your store. How often do you want to list products, for instance? How much time are you willing to devote to this endeavor? Do you want to try to turn this into a full-time position, or are you happy putting in five hours a week or so? When Etsy surveyed 5,500 of its U.S. sellers, the company found that 74% considered their shops to be businesses rather than hobbies. Set realistic goals for yourself, write them down, and create a cork board or mood board to supplement the craft room storage you already have in your workspace. This can help you work on them every day.

Take amazing photos

Now that it's time to set up your store and start listing your products, you'll need visuals to accompany your product information. Your product photos play a huge part in how well your items will sell. While a lot of crafters will invest in a great camera, you'd be surprised by how great your images can look just with great lighting and a visually appealing space. If you already have the best craft storage options in your craft room, you can use clean surfaces like these (or cover them with attractive papers for an appealing flat lay) as a backdrop for your photos. If you need inspiration, search other shops on your selling platform that are similar to yours. Focus on the ones with the most appealing product photos and use these principles in your own.

Learn how to promote yourself

Self-promotion can be tough for many people, but it's an important part of selling online. If you feel apprehensive to plug your side hustle, remember that it's not about bragging; it's about your business. Make social accounts specifically for your biz and post there on a regular basis. You should also create a mailing list and a blog, explore your advertising options, and learn a bit more about how keywords and other SEO principles impact your success on your given platform.

Organize your space

If you don't have good craft room storage, you'll probably feel overwhelmed once orders start to come in. Invest in some hobby storage drawers, hanging or shelf storage, cubes, and bookcases to ensure you have everything you need. By organizing your space with craft room storage options, you'll feel ready to take on anything your hustle throws at you.


The best side hustles start with having the best craft organizers to keep your space orderly. For more info on our craft room storage systems, contact us today.